Online visibility is a critical ingredient to any company’s strategy, however the digital landscape is in a constant state of change so it’s necessary to keep up with these changes to make sure your online presence is optimised. Google releases between 500 and 600 updates yearly, with most of them simply adjusting their secretive search ranking algorithm. With Google being such a dominant force in today’s online world, Search Engine Optimisation (SEO) has become progressively important for businesses to boost their website traffic, customer engagement, and essentially their earnings.
User behaviour is transforming rapidly with new technology, so Google must monitor these changes and improve their search algorithm respectively to ensure the user experience is as smooth as possible. If a website is going to prosper online, they too must remain on top of the changing trends in SEO. As a matter of fact, using old SEO techniques can trigger penalties that lower a website’s search engine results page (SERP) listings, so here we’ll investigate the top SEO trends to bear in mind for your website in 2018.
A lot of users are now wanting to utilise voice searches instead of conventional keyboard searches, so this will organically be a top SEO trend in 2018. Voice searches are faster and more convenient, which is why it isn’t surprising that 1 in 5 online searches arise from voice queries. If the current growth in voice searches continues at the same rate, approximately half of all online searches will be performed via speech by the year 2020!
What this indicates for websites is that they should start incorporating more long-tailed keywords into their SEO strategy, especially those with a natural conversational tone. As an example, if a website has a keyword phrase such as “best Sydney restaurants”, it could also be associated with a phrase such as “Where are the best Sydney restaurants near me?”
Link building has always been a treasured tool for SEO, and this will still be a focal component in determining SERP listings in 2018. Generating valuable links to reputable websites is still the most convenient way for Google to identify if a website is trusted, so adding value through quality links that helps you build an authority in your target niche is a terrific strategy.
Despite this, the trend towards link building is now more long-term, so having links from sites specific to your industry and referral traffic will be very worthwhile in the near future.
Since 2015, online searches through mobile devices has exceeded that from desktop computers, so Google has made it clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.
The reason that mobile optimisation is a top SEO trend for 2018 is because Google has reported that they are experimenting with mobile-first indexing, which clearly illustrates that mobile optimisation will be prioritised in the coming year. If your website hasn’t already been optimised for mobile devices, now is unquestionably the time to start!
Accelerated Mobile Pages
Website loading speeds play a key role in SERP listings, and Google’s search results algorithm will obviously favour those with quicker speeds. In fact, Google has established an open source project that assists websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) allows individual web pages to load 4 times faster than standard pages, and uses only 10% of the data in doing so!
How To Work On SEO For Your Website in 2018
Although more traditional SEO techniques like link building will still be productive in 2018, there are other developing trends that Google is targeting in the future which may extensively change the practice of SEO. It’s clear that SEO is already shifting to keep up with changes in user behaviour and to maximise the overall user experience. By understanding the latest SEO trends and employing strategies now, your website will be optimised and ready to acquire targeted consumers from higher SERP listings.
If you have any issues or concerns about how you can optimise your website to adapt to the latest SEO trends, talk with Internet Marketing Experts Alice Springs on 1300 595 013, or visit their website for more details: https://internetmarketingexpertsalicesprings.com.au